GNWT VIP Standards

GNWT Visual Identity Program Standards

Read the Standards

GNWT Visual Identity Program Standards - Version 3.0

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Approach - One Government, One Voice

The Government of the Northwest Territories’ (GNWT) visual identity is a visual shorthand; a cue the public can quickly associate with the GNWT and everything it represents.

A strong, consistent, visual identity helps the people served by government to recognize, access, and trust government programs and services. Visual identity also helps government employees see themselves as part of a proud and unified organization, working together on behalf of citizens.

Together, the external perception and internal cohesion created by the visual identity provides a strong foundation for the “one government, one voice” approach.

About this Guide

The purpose of the Visual Identity Program Standards is to ensure that our visual identity elements and systems are consistently applied across all communication materials.

The visual identity for the GNWT is not intended to remain stagnant. We are continuously growing and developing. The standards will continue to evolve to maintain a positive and current representation of our organization.

Every aspect of the visual identity was created for a purpose. It is inspired by, and reflective of, who we are as an organization and of the people, land and cultures of the Northwest Territories. The visual identity was designed to convey the North’s energy; represented in the sun, wind, water, aurora borealis, natural resources and the spirit of our rich and diverse cultures. It tells the story of a strong, energetic and united government.

Authority and Assistance

Corporate Communications under the Department of Executive and Indigenous Affairs is responsible for the administration of the Visual Identity Program Standards for the Government of the Northwest Territories.

For advice and assistance in applying the standards, email executive_communications@gov.nt.ca.