GNWT VIP Standards

GNWT Visual Identity Program Standards

Overview

The Government of the Northwest Territories’ (GNWT) visual identity is a visual shorthand; a cue the public can quickly associate with the GNWT and everything it represents. 

  • A strong, consistent, visual identity helps the people served by government to recognize, access, and trust government programs and services. 
  • Visual identity also helps government employees see themselves as part of a proud and unified organization, working together on behalf of citizens.
  • The visual identity for the GNWT is not intended to remain stagnant. We are continuously growing and developing. The standards will continue to evolve to maintain a positive and current representation of our organization.

Together, the external perception and internal cohesion created by the visual identity provides a strong foundation for the “one government, one voice” approach.

Read the Standards

GNWT Visual Identity Program Standards - Version 3.1

Get VIP assets - logo files

Visual Identity Program (VIP) asset files, or access to logo files, are available to vendors through GNWT communications staff.

Connect with your GNWT contact for access to these files.

Authority and assistance

Corporate Communications under the Department of Executive and Indigenous Affairs is responsible for the administration of the Visual Identity Program Standards for the Government of the Northwest Territories.

For advice and assistance in applying the standards, email creativeservices@gov.nt.ca.