5.3.4

Description: 
We will maximize citizens’ ability to access government by using consistent approaches to social media, visual identity, and overall communications.
Lead Dept: 
EIA
Priority: 
5.3
Status: 
Fulfilled
Restructured COC: 
Priorities and Planning
Number: 
4
Deputy Minister Committee: 
Governance
Background Information: 

GOVERNANCE

Commitment 5.3.4 – We will maximize citizens’ ability to access government by using consistent approaches to social media, visual identity, and overall communications.

The Department of Executive and Indigenous Affairs is working with all GNWT departments to renew the communications function with the aim of ensuring the highest quality communication service to the citizens of the NWT.  The communications renewal includes the launch of an updated Visual Identity Program (VIP) (Milestone 1) with the theme of one unified identity for one government. 

A strong visual identity makes it easier for citizens to understand and access GNWT programs and services and it helps to identify the GNWT’s presence in an open and transparent way.  Additional information on the GNWT’s updated Visual Identity Program can be found here: https://www.eia.gov.nt.ca/en/visual-identity-program-guidelines.

Development of a GNWT Strategic Communications Plan (Milestone 2) will help improve public understanding of GNWT decisions and activities and the reasons behind them by establishing common high level messaging to explain how the GNWT is pursuing the priorities of the Legislative Assembly and its mandate commitments in a more consistent and coordinated fashion.

The communications renewal also involves implementing Social Media Guidelines to facilitate consistent, effective and meaningful conversations between citizens and the government through social media platforms, and creating a GNWT Digital Communications Framework (Milestone 3) that will ensure a consolidated, coordinated and effective online presence supporting government communications through social media, and an evaluation of the effectiveness of the GNWT’s communications approach (Milestone 4).

Related Mandate Commitments

  • Commitment 5.3.5 – We will establish an Open Government Policy to enhance civic participation, increase the availability and accessibility of information about government activities, and explore new technologies for openness and accountability.

For more information about this initiative, please contact the Department of Executive and Indigenous Affairs.